Wakoh Co., Ltd. to launch new watch brand SIGNATURE(S)

Wakoh Co., Ltd., a Japanese watch manufacturer with 62 years of experience, has announced the launch of its new men's watch brand, ‘SIGNATURE(S)’. The brand is scheduled to debut on its official online store on October 2, 2026.

The company aims to address a gap in the current Japanese watch market, which it describes as polarized between high-end luxury mechanical watches and functional smartwatches, leaving the mid-range segment largely vacant. The new brand focuses on ‘Right & Fine Manufacturing,’ prioritizing quality and appropriate production scales over mass production.

The initial lineup includes eight items across two categories: Divers' watches featuring Japanese mechanical Miyota movements (priced at ¥71,500) and Chronographs utilizing Japanese quartz movements (priced at ¥66,000). While components and cases are manufactured in China, the final assembly, quality control, and laser marking processes are conducted in Japan.