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[CULTURE] · Greece, Italy, United Kingdom · 10 sources

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Walking holidays emerge as a potential solution to European overtourism

Google searches for “walking holiday” in the United Kingdom have increased by 60% year-on-year, signaling a growing interest in immersive and slower travel methods across Europe.

Experts suggest that walking holidays may serve as an effective antidote to overtourism. Unlike cruise ship tourism, which tends to concentrate large numbers of visitors in specific hotspots during peak hours, walking travelers disperse across villages, trails, and lesser-known islands. This distribution helps alleviate the pressure on major landmarks and reduces the density of crowds in narrow streets and transit hubs.

This style of travel also provides economic benefits to local communities. By staying in remote areas and utilizing local services such as small accommodations, ferries, bakeries, and tavernas, walkers help sustain village economies. Specialists note that these small-scale interactions are vital for keeping local businesses alive in regions that often struggle with the seasonal influx of mass tourism.

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Amalfi Coast · Annie Antonatou · Exodus Adventure Travels · Santorini · Veriano Verde

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