Walmart launches $120 membership bundle to compete with Amazon Prime

Walmart has introduced a new membership bundle priced at $120 per year, combining Walmart+ and Sam's Club Plus. This strategic move aims to compete with Amazon Prime, which carries a $139 annual fee.

The bundle offers several consumer benefits, including access to Sam's Club warehouses, member-only pricing, and fuel savings of up to $0.10 per gallon at over 17,000 participating stations. Additionally, subscribers can choose between Peacock Premium or Paramount+ Essential as an ad-supported streaming service, with the option to switch between them every 90 days.

Delivery services are included, though they are subject to minimum order requirements: $35 for Walmart and $50 for Sam's Club. The combined package is reportedly nearly $100 cheaper than purchasing the two memberships separately. This launch comes ahead of the holiday shopping season as retailers vie for customer loyalty through subscription models.