Walmart launches Muppets holiday campaign starring Walton Goggins

Walmart has debuted a new holiday marketing campaign titled ‘A Who Knew Carol,’ featuring a reimagining of the 1992 film ‘The Muppet Christmas Carol.’ Developed in collaboration with Disney and The Muppets Studio, the campaign stars actor Walton Goggins as Ebenezer Scrooge.

The centerpiece is a musical video that recreates the original film’s opening song, ‘Scrooge,’ while incorporating brand-focused elements. In this version, Scrooge is visited by three new characters: the Ghost of Christmas Presents, the Ghost of Deals to Come, and the Ghost of Christmas Fast, representing Walmart’s gift selection, Black Friday savings, and delivery services.

The campaign includes English and Spanish-language content, with Stephanie Beatriz appearing in Spanish-language spots as Scrooge’s niece. Additional videos and social media content are expected to be released throughout the holiday season.