Walt Disney World and Orlando Magic extend partnership

Walt Disney World and the Orlando Magic have extended their long-standing partnership, which includes a jersey branding deal and a community sponsorship agreement. Under the renewed terms, the Disney logo will remain on the Orlando Magic uniforms.

To mark the extension, the organizations unveiled a redesigned Walt Disney World Atrium located inside the Kia Center. The updated space utilizes advanced projection technology and new artwork to display imagery from Walt Disney World theme parks during games and other events held at the venue.

Orlando Magic President of Business Operations Charlie Freeman and Walt Disney World President Joe Schott both emphasized the importance of the partnership to the Central Florida community and the local economy.