WANYI Korea's About Cell brand joins Lotte Department Store's K‑Beauty platform The Cast

South Korean beauty firm WANYI Korea announced that its skincare line About Cell has officially opened a storefront in the K‑beauty curation space The Cast at Lotte Department Store’s Cheongnyangri branch. The Cast selects brands based on competitive strength and unique philosophy, blending offline product‑experience zones with live‑commerce integration.

The About Cell range displayed includes its flagship Pure Clear Makeup Remover Cell Foam, BB cream, cushion, Peptide Intensive Ice Cell Ampoule, and Sebum Control Powder, allowing shoppers to test the products directly. The move expands the brand’s offline presence, aims to reinforce its market position in Korea and support further growth in the global K‑beauty sector.