Warburtons expands bakery range with four new products

Warburtons, the UK bakery brand, is expanding its product portfolio with the launch of four new items. The additions include Sourdough White Rolls, Thin Bagels, Tiger Rolls, and a Tiger Bloomer with Sourdough.

The Tiger Bloomer with Sourdough is scheduled for release in Tesco on 31 August, with wider availability in September. Tiger Rolls will arrive in major retailers starting 20 September. The new Thin Bagels and Soft White Rolls aim to increase sourdough accessibility and will be available throughout August and September.

This expansion follows a period of growth for the 150-year-old family business, which recently reported a 30 per cent increase in sales driven by new products. The company has announced over £100m in investments toward new bakeries, distribution hubs, and product lines to support its long-term growth strategy.