Berkshire Hathaway maintains core holdings in Apple, Coca-Cola, and Alphabet

Berkshire Hathaway continues to focus on high-quality businesses with deep economic moats, specifically Apple, Coca-Cola, and Alphabet. Under the leadership of Greg Abel, who took over from Warren Buffett in early 2026, the firm has maintained a strategy of investing in companies with self-reinforcing business models.

Apple remains the largest holding, valued at approximately $70 billion as of June 2026. Its strength lies in a closed ecosystem of hardware, software, and services that increases user retention. Coca-Cola represents the oldest holding, maintained since 1988, utilizing a high-margin model that sells concentrates while outsourcing capital-intensive bottling to partners. Alphabet has also become a significant position, driven by AI demand in advertising and cloud services.

The core of the Buffett methodology emphasizes buying quality businesses below their intrinsic value using simple, intuitive assessments rather than complex mathematical models. The strategy prioritizes clarity, avoiding investments that require excessive calculation or guesswork.