Warrior launches affordable Serious Protein range

Sports nutrition brand Warrior has launched Serious Protein, a new line of affordable protein powder designed for mainstream consumption. The product is now available nationwide in Asda stores.

Available in chocolate, strawberry, and vanilla milkshake flavours, each 500g tub is priced at £12.50 and provides 24g of protein per 30g scoop. The formula includes soy protein isolate, skimmed milk powder, casein, and glutamine peptides with no added sugar, making it suitable for vegetarians.

The launch responds to rising global whey protein prices and increased consumer demand for protein, driven by fitness trends and the need for muscle mass maintenance among GLP-1 users. The product is manufactured at Warrior’s BRCGS-certified factory in Trafford Park, Manchester.