Warrior launches reformulated CRUNCH soft‑core protein bar in UK retailers

Warrior, a leading sports‑nutrition brand, has relaunched its best‑selling CRUNCH protein bar with a new soft‑core centre and premium matte packaging.

Each bar provides 20 g of protein, under 210 calories and only 0.9 g of sugar, is priced at £2 and comes in six flavours—White Chocolate, Banoffee Pie, Dark Chocolate Peanut, Fudge Brownie, Chocolate Chip Cookie Dough and Salted Caramel. The product is now available nationwide at Tesco, Asda and Morrisons and via online retailers.

Founder Kieran Fisher said the upgrade aims to boost taste while keeping the nutrition affordable for active consumers. The bars are produced in a UK GMP‑certified facility. Since its original launch, CRUNCH has sold more than 50 million units across 33 countries.