WASABI launches BinGo mobile trash collection service in Harajuku

WASABI, a student startup from Seikei University, has launched a new advertising service called ‘BinGo’ that is gaining traction on social media. The service addresses the lack of public trash cans in busy areas like Harajuku and Shibuya by having staff members carry portable, advertisement-equipped trash bins to collect waste from pedestrians.

The bins feature corporate advertising space and QR codes that can link to coupons or store information. The bins are designed to allow for the separation of recyclables such as plastic bottles and cans. Following successful initial activity and significant social media engagement, the startup has expressed intentions for nationwide expansion.