Watch brands revisit heritage designs at Watches and Wonders 2026

At the Watches and Wonders 2026 showcase in Geneva, several prominent watchmakers are focusing on heritage-inspired releases. Brands are utilizing their archives to produce both direct revivals of discontinued models and contemporary interpretations of historical design cues.

Cartier has reintroduced the Roadster, a model that first debuted in 2002 and developed a cult following. Piaget is emphasizing its mid-20th-century design language through the new Andy Warhol Camouflage, a limited edition piece featuring an 18k white gold case. This release continues the brand's partnership with The Andy Warhol Foundation for the Visual Arts to honor the artist's association with the Black Tie collection.

Other participating brands include Oris, which is focusing on historical fidelity, Tudor, which is remixing its own heritage, and Vacheron Constantin, which is working to preserve iconic designs.