Watches and Wonders expands to 75 brands for 2027 edition

The Watches and Wonders Geneva exhibition is expanding for its 2027 edition, scheduled to take place from April 5 to 11 at the Palexpo. Organizers have announced nine additional new exhibitors, bringing the total number of debuting brands to 13.

New participants include Akhor, Alain Silberstein, Berneron, Breva Genève, Fortis, Kerbedanz, Porsche Design, Singer Reimagined, and Stollenwurm. These join previously announced debutants Breitling, Damiani, Gallet, and Universal Genève. The total number of exhibiting brands is set to reach 75.

The event will feature a redesigned exhibition concept inspired by the lakes and mountains of the Geneva region and Switzerland. The layout includes a main hall for 32 leading watchmakers, the ‘Carré des Horlogers’ for 27 independent brands, and a mezzanine hosting 16 brands. Additionally, the ‘In The City’ program will be extended to seven days.