Watercolor makeup and Maybelline's low-cost Lifter Gel reshape Greece's summer beauty look

With rising temperatures, Greek consumers are favoring lighter, brighter cosmetics. The “watercolor makeup” trend promotes sheer, pastel‑toned pigments applied in thin, translucent layers that melt onto the skin, creating a fresh, dewy finish reminiscent of watercolor paintings.

Maybelline New York has introduced a €9 Lifter Gel lipstick that combines the comfort of a balm, the shine of a gloss, and the color payoff of a traditional lipstick. The gel‑like formula glides on without streaks, stays hydrated for hours, and is designed for quick, mirror‑free application. Its shade range spans nude to bold berry tones, appealing to a broad summer audience.