Waterdrop celebrates 10 years of global growth and Italian expansion

Waterdrop, the Vienna-based hydration company founded in 2016 by Martin and Henry Murray and Christoph Hermann, is celebrating its tenth anniversary. The company focuses on making water consumption more natural and enjoyable through its signature sugar-free microdrinks, which consist of fruit and plant extracts designed to be dissolved in water.

Since entering the Italian market online in 2020, the brand has expanded its presence from e-commerce to physical retail. Through partnerships with distributors such as Eurospital and Gramm, and entry into DM Italia, the company reached a distribution network of 1,400 pharmacies across Italy by 2025. CEO Martin Murray stated that while the brand has become global, the mission remains to develop solutions that accompany people in their daily lives.