Waterdrop enters the Greek market

The Austrian hydration brand waterdrop® has launched its operations in Greece, starting with an online store as of October 30. The company, which serves over 5 million customers globally, aims to expand its presence in Southeast Europe by targeting the growing wellness and flavored water markets.

To support its local growth, waterdrop® is partnering with VETO A.E., a distribution company for international sports brands. The brand also announced a strategic partnership with tennis coach and investor Patrick Mouratoglou, who will serve as a Brand Ambassador for Waterdrop Hellas.

Future plans include the development of a physical retail network, with the first brick-and-mortar stores expected to open in Athens and Thessaloniki in the coming months. The company's mission focuses on promoting hydration through sugar-free microdrinks while working toward a goal of reducing single-use plastic bottles.