Wawel and Trec Nutrition partner for high-protein snacks

Wawel and Trec Nutrition have entered into a partnership to develop high-protein snacks that combine traditional confectionery flavors with functional nutritional benefits for active individuals.

The first product resulting from this collaboration is a high-protein bar version of Wawel’s popular ‘Michałki’ candy. This sugar-free snack contains 28g of plant protein, 12g of fiber, and 32% peanuts and protein crisps. The product is currently available at Żabka retail stores.

This collaboration marks the beginning of a broader partnership between the two brands. Trec Nutrition plans to introduce additional products inspired by Wawel flavors in the autumn. The joint venture involves shared expertise in product development and marketing, focusing on social media, influencer marketing, and e-commerce.