Waze partners with Turma da Mônica for themed navigation

Waze has launched a partnership with MSP Estúdios to integrate characters from the Turma da Mônica universe into its navigation experience. The collaboration introduces Mônica and Cebolinha as digital co-pilots, providing personalized voice commands to users.

In addition to the voice features, the update includes the ‘SansãoAuto’, a themed vehicle inspired by Mônica’s blue rabbit, complete with its signature large ears. Users can also utilize a new ‘Astuto’ mood, an icon representing the user on the map that features Sansão.

The experience is accessible via the Waze main menu under the experiences gallery. During the initial two weeks, certain users selected by an algorithm may see an opening banner, while a second banner will remain in the main menu throughout the campaign.