Weber and Rubi partner to support large-format ceramic installation

Weber, a manufacturer of building mortar solutions, and Rubi, a specialist in ceramic installation tools, have launched a collaborative campaign titled ‘Hazlo a lo grande con Weber y Rubi’ (Do it big with Weber and Rubi). The initiative aims to support professionals working with large-format ceramic tiles, a growing market trend used to create continuous surfaces and contemporary finishes.

To address the technical challenges of handling, cutting, and leveling large pieces, the partnership combines Weber’s construction solutions with Rubi’s specialized tools. Weber is highlighting its webercol Supergel erGO, an ultra-lightweight tile adhesive designed to improve workability and efficiency. The product is available in 12.5 kg bags and is formulated to increase yield by over 80% compared to standard options. Rubi is contributing its Slab System Rubi Tools range to assist in the installation process.