WeConfig Forum 2026 explores digital sales and AI

The WeConfig Forum 2026 took place on October 8 at the Daimler Truck AG Customer Experience Center in Wörth, Germany. The event marked 40 years of shared history and focused on the future of digital sales, configuration, price quotation, and CPQ (Configure, Price, Quote) processes.

Industry, software development, and digitalization experts gathered to discuss how companies can efficiently manage complex product variants and integrate new technologies, such as artificial intelligence, into existing sales structures. Key topics included CAS Merlin CPQ and intelligent assistant systems designed to support sales staff in managing individual customer requirements.

Speakers included Jean-Marc Diss from Daimler Truck AG, Martin Hubschneider from CAS Software AG, and Thomas Treindl from Krones AG, who shared practical insights into digital transformation within the sales environment. Partner company bpi solutions gmbh & co. kg also participated in the discussions regarding CRM and digital sales processes.