Weight loss medications alter dining habits in Campo Grande

A study conducted by the Instituto de Pesquisa e Desenvolvimento Fecomércio-MS (IPF-MS) indicates that weight loss injectable medications are altering consumer behavior in the food service sector in Campo Grande, Brazil.

Based on a survey of 1,087 consumers, 14.1% reported using or having used weight loss medications. Among these users, 87.7% expressed a preference for smaller portions, compared to only 43.9% of non-users. While 91.5% of users reported a reduction in appetite, the data suggests that the frequency of dining out remains stable or even increases, with 21.6% of users eating out more often after starting treatment.

Dietary compositions are also shifting. Users reported eating less (43.1%), increasing protein intake (30.7%), and consuming more vegetables and salads (28.1%), while 25.5% reduced their consumption of sweets and desserts. Researchers suggest that restaurants may need to adapt their menus and commercial strategies to accommodate these changing preferences for portion size and nutritional composition.