Wellhub expands tennis presence with Miami Open and Rio Open deals

Wellhub, the corporate wellness platform, has announced a three-year sponsorship of the Miami Open and renewed its partnership with the Rio Open through 2029. The company aims to use these high-profile tennis tournaments to strengthen B2B relationships with executives, HR decision-makers, and C-level leaders.

By establishing dedicated spaces at both events, Wellhub intends to facilitate networking and market prospecting focused on corporate health and longevity. The brand also maintains naming rights for the official training academy at the Rio Open. The strategy is supported by global ambassador Andre Agassi.

The investment follows a significant surge in tennis engagement on the platform, with tennis class check-ins increasing by 97% in 2025 compared to the previous year. Wellhub noted that the sport's popularity among business leaders and its association with mental and physical health make it a strategic vehicle for brand positioning across the 19 countries where the company operates.