Wellness trends and facility concerns in Sweden

In Sweden, discussions regarding bathing and wellness range from the rising popularity of private outdoor bathing to criticisms of public facilities. Outdoor bathing, including wood-fired hot tubs and cold plunges, has seen increased interest among homeowners due to perceived mental and physical health benefits, such as reduced cortisol levels and improved sleep.

Conversely, a long-term swimmer at Centralbadet in Norrköping has raised concerns regarding the facility's hygiene and pricing. The user reported issues with cleanliness, odors, and broken lockers, while criticizing a membership model that requires paying for gym and group training access alongside swimming. In response, Medley, the operator of Centralbadet and Tinnerbäcksbadet, stated that their membership structures are designed to provide a broad range of activities and that they take feedback regarding cleaning and maintenance seriously.