Wells launches digital health hub to combat supplement misinformation

Wells has launched ‘Tudo Sobre Suplementos’ (All About Supplements), a new digital hub designed to improve health literacy and combat misinformation regarding dietary supplementation. The platform, available on the Wells website, features content developed in partnership with specialists, including videos, articles, in-depth analyses, and frequently asked questions.

The hub organizes information into four primary categories: Sleep and Stress, Immunity and Energy, Digestive Health, and Sports Nutrition. It covers specific topics such as melatonin, magnesium, vitamin D, probiotics, creatine, and electrolytes. Additionally, the platform includes dedicated content for women's health, addressing life stages such as fertility, pregnancy, and menopause.

The initiative follows data from DECO PROteste indicating that 51% of the Portuguese population between the ages of 18 and 74 had taken supplements in the two years prior to 2025. Marta Castro, Director of Brand & Marketing at Wells, stated that the project aims to provide simple, accessible information to promote informed and conscious consumer choices while reducing alarmism in the market.