Wells targets 350 Portuguese stores by 2030 with €10 million yearly investment

Wells, the health‑and‑beauty retail chain owned by Sonae, announced an expansion plan to reach 350 stores in Portugal by 2030. The strategy calls for opening ten new locations each year and carrying out twenty remodels, supported by an annual investment of roughly €10 million.

The latest store opened in the Centro Colombo shopping centre, marking the chain’s 310th location. Additional openings scheduled through 2026 include a new outlet in Oeiras Parque and the Rua Garrett store in Chiado, which launched in 2025. In the first half of 2024, Wells reported a 12.3% rise in revenue, amounting to €906 million, and said it gained market share during the period.

Margarida Oliveira, Wells’ director‑general, highlighted the partnership with Spanish chains Druni and Arenal and the recent acquisition of Primor’s 25 Portuguese stores as key to the group’s growth, while asserting that competition will not alter the expansion trajectory.