Wendy's appoints Tariq Hassan as Chief Marketing and Growth Officer

Wendy's has appointed Tariq Hassan to the newly created position of Chief Marketing and Growth Officer. Hassan, who previously served as senior VP and US chief marketing and customer experience officer at McDonald's, will report to President and CEO Bob Wright and join the company's senior leadership team.

Hassan brings over 30 years of experience in global marketing, digital transformation, and brand building, having also held roles at Petco, Bank of America, and HP. His mandate includes driving profitable growth, enhancing digital activation, and menu innovation to help the chain recapture its position in the quick-service restaurant industry.

Lindsay Radkoski, who has served as the US Chief Marketing Officer since 2024, will depart the company following a transition period with Hassan over the coming weeks.