Wendy's First Kitchen teams with ZenZero for limited‑edition Japan menu

Wendy's First Kitchen and the urban fantasy action RPG "ZenZero" are running a joint promotion across all Japanese locations (except horse‑track outlets) from August 5 to September 23, 2024. The campaign offers a special "BBQ spare‑rib" flavored menu, a ZenZero Double Bacon Burger, character‑themed strawberry azuki sundae and strawberry cider, plus a set of flavored potato and an A4 clear file that includes a serial code redeemable for in‑game items until December 31, 2026.

Eight flagship stores in Tokyo, Kanagawa, Saitama, Gunma, Aichi, Nagano and Osaka feature unique décor, limited‑edition merchandise such as badge cans, aurora cards and acrylic stands, and in‑store audio broadcasts by characters Ren, Makoto and Ellen. Each purchased promotional menu item also grants a random original coaster.

The collaboration aims to boost both the fast‑food chain’s foot traffic and ZenZero’s player engagement, with details posted on Wendy's First Kitchen's official website.