Wendy’s to revive iconic yellow packaging through 2027

Wendy’s has announced it will reintroduce its iconic yellow packaging, including cups and fry cartons, later this month. The throwback aesthetic, which the company used during its earlier years, is expected to remain available through 2027 in response to long-standing customer demand.

Following the announcement, the official White House account on X posted, “Thank you, President Trump!!!!” suggesting the former president was responsible for the brand refresh. This claim prompted a Community Note on the platform clarifying that Donald Trump had no involvement in the company’s decision.

A Wendy’s spokesperson stated that the return of the yellow color scheme is a response to fans who have requested the change for years, noting that the color has been part of the brand since its inception.