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[BUSINESS] · United Kingdom · 2 sources

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Wendy’s UK launches new mobile app to bolster digital presence

Wendy’s UK mobile app launch digital transformation fast food technology European expansion

Wendy’s UK has officially launched a new mobile app for iOS, marking a significant step in the company’s effort to strengthen its digital foundation. Rob McGeown, Head of Technology EMEA, stated that the app launch was a major priority aimed at improving customer engagement and the overall digital proposition for both the UK and international markets.

Since returning to the UK market in 2021, Wendy’s has expanded to 50 locations. The company has set an ambitious target to open 150 new restaurants across Europe by 2028.

Entities

Rob McGeown · Wendy’s

Sources

Wendy’s UK gets new mobile app over the line as part of company’s stronger digital foundation push [retailwit.com]
Wendy's UK gets new mobile app over the line as part of company’s stronger digital foundation push — Retail Technology Innovation Hub [retailtechinnovationhub.com]