West African culinary heritage highlighted through regional food tours and campaigns

Culinary initiatives are highlighting West African food heritage through regional tours and brand campaigns. In Ghana, the MAGGI Dedeede ‘Taste of Ghana’ campaign is concluding with a nationwide Jollof cook-off. The initiative traveled across various regions to celebrate local dishes such as waakye, fufu, banku, and tuo zaafi, aiming to showcase regional culinary diversity and strengthen the brand's connection to authentic Ghanaian flavors.

Simultaneously, Ghanaian chef and culinary educator Chef Abbys has moved her West Africa Food Tour to the Benin Republic following a stop in Togo. The tour focuses on uncovering the traditions, indigenous ingredients, and stories behind West African cuisine to foster regional collaboration and promote African food destinations on a global scale.