West Java textile industry finds growth in print-on-demand trends

The print-on-demand and custom printing sectors are becoming vital pillars for the textile and apparel industry in West Java, Indonesia, amid global economic pressures. Demand for small and medium-scale custom printing has grown by approximately 3-4%, driven by increasing consumer interest in sports communities, running events, and automotive clubs requiring specialized jerseys and uniforms.

Technological advancements, such as direct-to-garment printing and the use of eco-friendly inks, are fueling this market growth. Additionally, some businesses are focusing on sustainability through fabric recycling and upcycling. Despite these opportunities, the Indonesian textile industry faces significant challenges, including the need for cost efficiency and intense price competition from countries like Vietnam and Bangladesh.

The Indonesia Apparel Production Expo (IAPE) 2026, held in Bandung from September 2-5, serves as a platform to help local businesses access production technology and raw materials without traveling to Jakarta. The event features various machine brands and technology providers aimed at supporting local distributors, local brands, and MSMEs.