West Macedonia promotes new tourism strategy in Athens

The West Macedonia Region held a two-day promotional event titled ‘Next Stop: West Macedonia’ at the Syntagma Metro Station in Athens on September 24 and 25, 2026. The event aimed to showcase the region's transition toward increased international engagement by connecting tourism with local gastronomy, wine production, culture, and outdoor activities.

Regional Governor Giorgos Amanatidis presented a developmental vision focused on creating new opportunities through the region's comparative advantages. Additionally, Deputy Governor for Tourism, Culture, and Environment Dr. Polyteimi Farmaki introduced a new tourism strategy designed to establish the area as a four-season destination.

The event featured participation from various stakeholders, including the Vasilitsa and Vigla Pisoderi ski centers, local producers, cooperatives, and several municipalities such as Kozani, Kastoria, and Florina. The promotion highlighted local products, PDO/PGI goods, and the region's diverse natural and cultural offerings.