Westcon-Comstor and Palo Alto Networks launch Partner Growth Circle

Westcon-Comstor and Palo Alto Networks have introduced the Partner Growth Circle, a new initiative aimed at expanding the cybersecurity businesses of selected channel partners across Europe, the Middle East, and Africa (EMEA).

The program focuses on helping partners scale through joint business planning, technical and sales enablement, and demand generation. Participants will work to develop specific plans targeting priority solutions and customer accounts. Success will be measured quarterly using key performance indicators related to pipeline development, sales growth, and technical skill acquisition.

Qualifying partners will receive access to exclusive benefits, including certification support, services workshops, and demand-generation funding. The initiative will also utilize Westcon-Comstor’s Tech Xpert community, 3D Lab virtual demonstration environments, and the Intelligent Demand analytics program, which uses predictive data to identify high-probability sales opportunities.