Western Macedonia unveils new tourism identity and digital platform

The region of Western Macedonia has unveiled a new integrated tourism product and identity under the slogan ‘Western Macedonia. A place to return to. Always.’ The presentation took place on August 29, 2026, in the presence of Deputy Minister of Tourism Anna Karamanli, Regional Governor Giorgos Amanatidis, and Vice Regional Governor Polythimi Farmaki.

The new strategy aims to promote the region's natural, cultural, and historical assets—including its forests, lakes, mountains, and gastronomy—to attract visitors year-round. A central component of this initiative is the ‘Visit West Macedonia’ digital portal, which features an AI Travel Planner to provide personalized itineraries and a digital assistant for users.

In addition to the digital platform, the launch included new tourism videos and printed maps covering the regional units of Grevena, Kastoria, Kozani, and Florina. Local officials, including Florina Mayor Vasilis Giannakis, emphasized the importance of regional cooperation to establish a competitive and unified tourism destination.