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[BUSINESS] · United States · 3 sources

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Whataburger launches ‘More for $4’ value menu platform

Whataburger has launched a new value platform called ‘More for $4’, offering four signature menu items for $4 each. The selection includes the Bacon & Cheese Whataburger Jr., the Whataburger Patty Melt Jr., the Honey BBQ Chicken Strip Sandwich Jr., and the Buffalo Ranch Chicken Strip Sandwich Jr.

Customers can upgrade these items into a combo meal by adding a small order of fries and a small drink for an additional $3.

In conjunction with this launch, the company is streamlining its Jr. Whatameal offerings. Starting August 18, all All-Time Favorite and limited-time Jr. Whatameals will feature a standard small fries and small drink to provide a more consistent experience. Chief Operating Officer Jessica Reicher stated that the initiative aims to provide guests with more choice and flavor at prices that fit their everyday lives.

Entities

Jessica Reicher · Whataburger