WhatsApp Business utility and sales optimization for SMEs

WhatsApp serves as a primary digital storefront for many small and medium-sized enterprises (SMEs), particularly in African markets. However, businesses often face revenue leakage due to abandoned conversations. Key causes for these abandoned chats include high response latency, a lack of clear calls to action, and price shock when costs are provided without context or value justification.

To effectively utilize WhatsApp Business, users must set up a dedicated profile including a catalogue, quick replies, and away messages. A critical technical requirement is using a unique phone number for the business account, as a single number cannot be shared between personal and business WhatsApp accounts on the same device. Options for business numbers include a second SIM/eSIM, a landline verified via automated call, or an existing VoIP number.