WhatsApp highlights Nigerian small businesses in new campaign

WhatsApp has launched the ‘Power your hustle with WhatsApp Business’ campaign in Nigeria, highlighting how small business owners in Lagos, Ibadan, and Abuja utilize the app to manage operations and customer relations. Featured businesses include Edibles by Lera Ipapanu, FHR Spices, and Twinny’s Kitchen, which use tools such as the Catalog feature, automated agents, and customer lists to drive growth.

Regarding the costs of the service, the standard WhatsApp Business app is free for small-scale users, such as sole traders and freelancers, to download and use for basic customer communication. However, costs arise when businesses transition to the WhatsApp Business Platform (formerly the API). This platform is designed for integration with CRM systems and chatbots, and involves fees paid to Meta per message alongside potential monthly fees for third-party service providers.