WhatsApp introduces new business messaging fees in Slovakia

WhatsApp has implemented new pricing rules for businesses using its WhatsApp Business Platform, effective October 1. This change affects how companies communicate with customers through professional interfaces and APIs, including those using Slovakian phone numbers.

Under the new structure, service messages—replies sent by a business within a 24-hour window after a customer initiates contact—are no longer free. However, Meta provides a monthly allowance of 1,000 free service messages per business phone number. Charges apply starting from the 1,001st message.

In the Central and Eastern European pricing zone, which includes Slovakia, a single paid service message costs approximately €0.0175. For large-scale customer service operations sending 100,000 messages per month, Meta's fees could reach roughly €1,730 after accounting for the free limit. These costs may be further impacted by fees from third-party service providers used to access the platform.