WhatsApp launches campaign to support Nigerian small businesses

WhatsApp has launched the ‘Power Your Hustle with WhatsApp Business’ campaign in Nigeria, a three-week initiative designed to demonstrate how small businesses utilize the platform to manage operations and drive sales.

The campaign highlights various entrepreneurs in Lagos, Ibadan, and Abuja, showcasing tools such as the Catalogue feature for browsing products and Business Lists for organizing customer orders and follow-ups. A central component of the initiative is the Meta Business Agent, an AI-powered assistant integrated into the WhatsApp Business app. This tool is designed to handle routine customer inquiries, recommend products, and schedule appointments, allowing business owners to maintain engagement even when they are unavailable.

Additionally, the platform offers ‘click to WhatsApp’ advertising, which allows businesses to convert Facebook and Instagram advertisements into direct chat conversations, facilitating easier customer acquisition.