White Cotton 'Pipia' Dress Leads Summer Beach Style Trend

Spanish label Ataez released a white cotton midi dress called "Pipia," highlighted by designer Lourdes Montes. The dress features multicolour embroidered waves, a puffed hem and a sleeveless, V‑neck cut, price‑pointed at €140, and is marketed as comfortable for both seaside walks and casual lunches.

Fashion commentary also advises that beach outfits can rely on simple, flowing garments—long dresses, wide trousers, light shirts or knotted pareos—in neutral Mediterranean tones such as stone, sand, off‑white or soft terracotta. Recommended accessories include straw hats, natural‑fiber bags, simple sandals and sunglasses, creating a relaxed yet polished summer look.