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[BUSINESS] · Germany · 2 sources

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Part of situation: Whitening toothpaste market developments in Germany (2 clusters)

Whitening toothpaste products analyzed for German market

whitening toothpaste oral care products Arm & Hammer Colgate consumer goods

Various whitening toothpaste products are being analyzed for the German market, focusing on ingredients and pricing.

Arm & Hammer Extra White (125 ml) features a formula containing sodium bicarbonate, hydrated silica, glycerin, and sodium fluoride. It is positioned as a daily whitening toothpaste with a retail price of approximately 5.25 Euro per unit, resulting in a liter price of 42.00 Euro.

Colgate Max White Charcoal (75 ml) is designed for adults to remove surface stains using charcoal powder and mineral cleaning particles. The formula includes sodium fluoride with a concentration of 1450 ppm and is noted for being titanium dioxide-free. In the German market, distributed by CP GABA GmbH, a 75 ml tube is priced at approximately 3.95 Euro, which equates to a liter price of 52.67 Euro.

Entities

Arm & Hammer · CP GABA GmbH · Colgate

Sources

Arm & Hammer Extra White (125 ml): Fluorid, Minze und Natron im Überblick [www.it-boltwise.de]
Colgate Max White Charcoal Zahnpasta 4x75 ml - Aktivkohle-Whitening mit Fluorid [www.ad-hoc-news.de]