Wiesbaden promotes itself as a major hub for congresses and events

Wiesbaden Congress & Marketing GmbH (WICM) hosted an educational tour in August to promote the Hessian state capital as a premier destination for conferences and events. The initiative brought together 27 decision-makers from the event industry, including representatives from various agencies, companies, and associations.

The tour aimed to showcase the city's potential through an interactive marketing concept, focusing on the total experience rather than just meeting spaces. Participants visited established locations such as the RheinMain CongressCenter (RMCC) and the Wiesbadener Kurhaus, while also exploring local hotel infrastructure and the city's unique atmosphere. According to WICM Managing Director Matthias Fromm, the goal is to engage professionals by presenting the city's diverse options directly on-site to foster long-term interest and networking.