Wild Ride Brewing to support mental health at Oregon Ducks games

Wild Ride Brewing is partnering with the Kiefer Magic nonprofit to offer Kiefer Magic Peach Hazy IPA at the University of Oregon’s Moshofsky Center during the final three home games of the 2026 regular season. The beer will be available in the grab-and-go section for games against Northwestern on October 31, Michigan on November 14, and Washington on November 28.

The initiative honors Kiefer Leutschaft, a University of Oregon graduate and Ducks fan who died by suicide in 2021. The partnership aims to raise mental health awareness and support Kiefer Magic, a 501(c)(3) nonprofit organization founded by Leutschaft’s mother, Julie Leutschaft.

Kiefer Magic is currently developing a postvention initiative to provide survivors and families with practical wraparound support and community resources to help them navigate life after losing a loved one to suicide.