Wildman Mr. adopts quiet PR strategy after Luo Yonghao critique

The gelato brand Wildman Mr. has gained significant attention following a social media critique by influencer Luo Yonghao, who described the product as mediocre and overpriced. Unlike the restaurant chain Xibei, which engaged in a high-profile public dispute with Luo in the past, Wildman Mr. has opted for a “cold treatment” approach by remaining largely silent.

Instead of issuing a formal rebuttal, the brand released a promotional post regarding an “ice cream harvest festival,” which included a brief note thanking customers for their support and stating they would listen to all feedback to improve. This strategy has been praised by netizens as a wise way to avoid escalating subjective taste-based criticisms into larger brand crises.

Industry analysts note that Wildman Mr.’s restraint avoids the trap of trying to win a debate where subjective consumer experiences cannot be objectively proven. While the brand faces questions regarding its “freshly made” claims versus its centralized production model, its decision to avoid direct confrontation has helped prevent a significant reputation decline.