Willow Smith fronts Free People’s Fall 2026 campaign

Musician Willow Smith is the face of Free People’s Fall 2026 campaign. Photographed by Zoey Grossman, the collection features a blend of romantic lace, structured plaid, and unconventional silhouettes designed to reflect Smith’s personal aesthetic.

The partnership extends beyond traditional fashion advertising. Free People has previously supported Smith’s musical endeavors, including hosting a listening event for her album ‘The Thread’ at Public Records in Brooklyn and assisting in the production of a performance video for the album, which Smith directed alongside the production company Five Towers. Smith also participated in the styling and selection of looks for the current campaign.