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[CULTURE] · Australia, United States · 2 sources

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Willy Chavarria reimagines Ugg with black leather biker boots

Designer Willy Chavarria has launched a new collaboration with Ugg, reimagining the brand’s traditionally soft, sheepskin-lined aesthetic through a gritty, biker-inspired lens. Moving away from the brand’s historical associations with surfers and the ‘Valley Girl’ style of the 2000s, the collection utilizes black leather and chrome hardware to create a more formidable silhouette.

The five-piece collection includes the Guard Boot, which features moto-inspired details such as a molded toe cap and protective shin guards. Other items include the Biker and Relaxed mid-calf boots, the Otzo ankle clog, and blacked-out hotel slippers featuring Chavarria’s crest in red embroidery. Despite the shift to heavy leather, the designs retain Ugg’s signature plush sheepskin lining.

The campaign, inspired by the aesthetic of ‘Married… with Children’, features a diverse cast including Eva Longoria, Danny Trejo, Becky G, and Ivan Cornejo.

Entities

Becky G · Danny Trejo · Eva Longoria · UGG · Willy Chavarria