Wimbledon final draws 5.8 million Italian viewers as box office slips

The Wimbledon men’s final between Jannik Sinner and Alexander Zverev was watched by an average of 5.8 million viewers on Sky’s platforms in Italy, reaching a 33.8% share and peaking at 5.87 million. Sky Sport’s coverage, including the post‑match show, added another 1.7 million viewers, while TV8 contributed 2.85 million. Social‑media interaction for the match exceeded 1.3 million engagements.

In the same week, Italy’s box‑office performance weakened sharply. The weekend of 9‑12 July generated €3.29 million from 423 116 admissions, a 34% decline from the comparable period a year earlier and the lowest‑grossing weekend of the year. Family‑oriented releases led the chart, with “Minions & Monsters” earning €1.26 million, followed by “Toy Story 5” and “Disclosure Day”. Overall monthly and yearly figures also show double‑digit drops in revenue and attendance.