Wimbledon 2026 attracts Indian celebrities and launches strawberry‑cream kulfi
The 2026 Wimbledon Championships ran from June 29 to July 12 at the All England Lawn Tennis and Croquet Club. A large number of Indian film and sports personalities attended, including actresses Sreeleela, Lara Dutta, Ayesha Khan, cricketer Shikhar Dhawan and his wife Sophie, as well as other Indian celebrities.
Wimbledon partnered with Delhi’s century‑old street‑dessert brand Kuremal Mohanlal Kulfi Wale to create a limited‑edition strawberries‑and‑cream kulfi, sold at the brand’s four Delhi shops from June 23 to July 12. The tournament also incorporated Bollywood and regional Indian music into its social‑media highlight reels, signaling a broader push to engage Indian audiences.
Former champion Roger Federer continued his role as a regular guest in the Royal Box, underscoring the event’s blend of sport, tradition and celebrity culture. The combined celebrity presence and cultural collaborations generated extensive global social‑media coverage beyond the core tennis audience.