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Windset Farms refreshes snacking tomato lineup
Windset Farms is launching a refreshed packaging and branding lineup for its snacking tomato products this fall. The update follows consumer research focused on improving product visibility and highlighting specific flavor profiles.
The new lineup includes GUSTO Grape Tomatoes, SYMPHONY Medley Tomatoes, and CAMEO Cherry Tomatoes, each featuring distinct taglines to communicate flavor characteristics to shoppers. The redesigned packaging maintains the company’s existing art-and-music-inspired brand identity while providing individual variety identities.
Ryan Cherry, Vice President of Sales and Marketing, stated that the branding aims to give customers a better sense of product expectations while enhancing shelf appeal. The company distributes its greenhouse-grown vegetables across North America and international markets. The refreshed products will be showcased at the IFPA Global Produce & Floral Show in Orlando, Florida, in October 2026.