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[BUSINESS] · Italy, United States · 2 sources

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Wingstop opens first permanent Italian restaurant in Milan

The American chicken wing chain Wingstop has officially opened its first permanent restaurant in Italy, located on Via Dante in Milan. The expansion is led by restaurateur Joe Bastianich and his son, Ethan Bastianich, in partnership with Ranch Rogers.

This opening follows successful pop-up locations in Milan and serves as the starting point for a broader strategic plan to establish a network of 50 restaurants across Italy. The project aims to introduce the American brand's specialized menu of bone-in wings, boneless wings, and tenders to the Italian market, focusing on creating a community-oriented dining experience.

Entities

Ethan Bastianich · Joe Bastianich · Milan · Ranch Rogers · Wingstop